moon.

Projects “My Garage” About

Around 80%
of women experience period pain at some stage in their lifetime.

In 5% to 10%
of women, the pain is severe enough to disrupt their life.

Mission:

"moon." aims to engage young female consumers who are shaping their identities, encouraging them to embrace themselves and pursue their desires through the promotion of self-care.

Individual Project
Project Duration: 8 weeks (2023 Fall)
Skillsets: Packaging design, graphic design, paper engineering, sewing, SolidWorks modeling, KeyShot rendering, Photoshop

What is Menstrual Pain?

Primary dysmenorrhea is more common in women under the age of 30 and women with heavy periods. The pain is usually worse in women under the age of 20.

Menstrual pain (dysmenorrhea) are throbbing or cramping pains in the lower abdomen. Many women have menstrual cramps just before and during their menstrual periods.

For some women, the discomfort is merely annoying. For others, menstrual cramps can be severe enough to interfere with everyday activities for a few days every month.

Who receives the kit?

Young females between age 10-30.

Lily, 13 yrs

Just got her menarche

Interest

Baseball player at school
Just won “Best Slugger” in the past season
Loves outdoor activities, such as BBQ with family and horseback riding
Loves animals
Good at all chemistry experiments
Loves biology class

Frustration

Worried that the boy she likes may think she is too “boyish” to play with
Confused about her own body changes lately
History class
Needs
Some information about entering puberty
Tips on talking to boys

Tess, 20 yrs

Painful mentrual cramps

Interest
Architecture major
Handcrafting
Reading detective novels
Travelling around with friends or by herself and taking a lot of photos
Currently having a part-time job for a local tattooist
Adopted a cat recently Frustration
Self-identity crisis after finding out herself having a crush on a girl
Struggling between menstrual cramps and schoolwork every month

Needs
Some guidance on self-identity exploration
Tips on menstrual cycle and healthcare

The brand is dedicated to empowering women by offering high-quality hygiene products and cultivating positive public images that inspire confidence and self-assurance among women.

#LikeAGirl

In 2014, Always launched a new leg of its epic battle to make sure that girls everywhere keep their confidence through puberty and beyond by tackling the societal limitations that stand in their way.

Inspired by the brand, I want to convey the same spirit to all the women that they are always strong and powerful.

The logotype is “moon” with a full moon and a crescent. It represents a cycle of a period and also that women are guarded by the “moon” the whole time during this process. Sans-serif font added softness to the logotype.

And of course, period.

Packaging & Physical Items

What’s in the kit?

1x reusable heating pad, 3x menstrual pads, 3x cleansing wipes and a note.

“moon.” has two themes that focus on different age groups. The note coming with each theme has different types of information that suits the needs of both teenager and adult females.

The teenager version helps young girls who just entered their puberty know more about their body changes and remain confident.

The adult version talks more about how to deal with menstrual pain or other discomfort during the menstrual period every month while still performing daily tasks.

The pad pouch has a magnet button and is mainly for users to take menstrual supplies to the washroom easily. The hygene problem is strongly addressed during the interviews with potential users. They mentioned the importance to make the pouch easier to use while it’s not convenient to use both hands. And the pain point of using a zipper pouch that can easily catch the packaging of the menstrual pads.

Upon opening the packaging, the inner panel serves as a monthly tracker, featuring bright yellow and orange arrows as the start and end points, offering a striking contrast against the dark background and aiding in menstrual cycle monitoring.

The final product display features two girls standing facing each other, holding hands, while their "guardians" stand behind the clouds. Both themes employ a soothing blue and purple color palette, evoking the tranquility of nighttime. The layers of the clouds symbolize the ebb and flow of the menstrual cycle, mirroring its natural rhythm. The "guardians," represented by heating pads, adopt a more neutral color scheme.

The menstrual cycle is a fundamental aspect of female biology, essential for reproduction and overall health. However, in certain cultures, menstruation is stigmatized, leading to a taboo around discussing it openly. The mission of "moon." is to break this silence and stigma, serving as a constant reminder to women of their inherent power and the importance of caring for their bodies.

More process:

*This is a student project that is not affiliated with the brand.